Munich, Germany, and Barcelona, Spain, [DATE]
Protecting crops is one of the defining challenges for European food security, and the farmers on the front line often have the least access to the technology that could help them. Greenda, the Munich-based agricultural intelligence company helping European cooperatives digitize crop protection, has partnered with Nacar, a strategic design agency, to design a new generation of field sensor hardware that puts such technology directly into farmers' hands.
Better crop protection depends on reliable data from the field. Yet most agricultural sensors today are built by engineers, for engineers: costly to purchase and install, dependent on expensive network gateways, and requiring constant maintenance. That keeps the tools for more resilient harvests out of reach for the growers who need them most. Greenda and Nacar are working to change that.
For Greenda, the hardware is the missing piece of a larger goal: a data foundation for predictive agriculture that helps cooperatives protect crops in the face of increasingly variable economic and climatic conditions. Reaching this goal means the technology has to work for ordinary small to medium-sized farmers, not only specialists.
The two teams held an in-person kickoff workshop in September, mapping the full product journey from a farmer first hearing about the device through everyday use, and agreeing on shared success criteria for the design engagement ahead.
“Everything we build at Greenda starts with the farmer. After countless conversations in the field, one thing was clear: farmers don't want more technology, they want less friction. That's why we chose a design partner first, rather than starting from the tech alone. Nacar shares our belief that user experience comes before technology, and together we're building tools that fit so naturally into a farmer's day that they simply disappear into it.”
Chadi Nemr, CEO & Co-founder, Greenda
“Great design starts with understanding the people who will use it and the conditions in which it needs to work. In agriculture, that means creating hardware that is robust, intuitive, and easy to integrate into everyday routines. Working with Greenda gives us the opportunity to combine their agricultural expertise with our approach to industrial and experience design, turning complex technology into a practical solution that can make a real difference in the field.”
Jaume Jané, CEO & Co-founder, Nacar Design
Greenda and Nacar will continue the work over the coming months, united by a shared goal: making better crop protection genuinely accessible to the farmers who feed Europe. Follow Greenda and Nacar as the collaboration takes shape.
Greenda is a Munich-based agricultural intelligence company helping European cooperatives digitize crop protection and build the data foundation for predictive agriculture. Its platform enables farmers to report pest and crop-health issues, agronomists to validate observations, and cooperatives to create structured plot-level records for future predictive models and Data-as-a-Service products.
Press contact: Rahul Jaglan, GTM Lead
Email: contact@greenda.ai · www.greenda.ai
Press kit: greenda.ai/press-kit
Nacar Design is a Barcelona-based strategic design partner that works with ambitious organizations to turn complex challenges into real products, services, and experiences. Combining industrial design, user experience, and technology, Nacar uses creativity to develop human-centered solutions that deliver measurable value.
Press contact: Cynthia Cepeda, Head of Marketing & Comm
Email: cynthia.cepeda@nacardesign.com