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Privacy Policy

Privacy Policy
Last Updated: 12.08.2025

This Privacy Policy governs your (“you” or “your”) access to and use of the GreendaAI™ platform, including the website greenda.ai and the GreendaAI™ mobile application, both operated by TDK Management Services GmbH (“we”, “our” or “us”).

This Privacy Policy explains how we process your personal data when you use our website greenda.ai and the GreendaAI™ Mobile Application, in order to comply with the General Data Protection Regulation (GDPR) and applicable German laws.

1. Who We Are

Data Controller:
TDK Management Services GmbH
GreendaAI™
Rosenheimer Str. 116A
81669 Munich, Germany
Email: contact@greenda.ai

We act as the data controller for personal data collected via our website greenda.ai and our mobile app.

2. What Personal Data We Use

2.1 Website greenda.ai

2.1.1 Personal Data

  • Webforms: First name, last name, address, phone number, e-mail address.

  • Analytics: IP address, device type, browser type, operating system, referring URLs.

See our Cookie Policy for more details about cookies and tracking data.

2.1.2 Purpose of Processing

  • To improve user experience.

  • To send newsletters and promotional content.

  • To communicate with users and provide requested materials or responses.

  • To analyze traffic and optimize website performance.

  • To protect against fraudulent activities or security threats.

2.1.3 Legal Basis

  • Consent (Art. 6(1)(a) GDPR): When you accept cookies or sign up for marketing services.

  • Legitimate Interests (Art. 6(1)(f) GDPR): For technically necessary cookies and improvements.

  • Legal Obligations (Art. 6(1)(c) GDPR): Compliance with regulatory requirements.

2.2 GreendaAI™ Mobile Application

2.2.1 Personal Data

  • First name, last name, email address, billing address, phone number.

  • Bank and account data (for payments).

  • Device ID and technical information for app performance.

  • GPS location (if enabled), including precise farm location.

  • Farm-related data: farm name, size/area, location coordinates, crop details, pest history, treatment history, farming activities, and farm notes.

  • Interaction patterns within the app for usability improvement.

2.2.2 Purpose of Processing

  • To provide pest and disease detection powered by LLM models enhanced with our farming expertise.

  • To deliver crop insights, severity analysis, and customized eco-friendly treatment recommendations.

  • To store and manage farm data for farm management features.

  • To generate insights into pest outbreaks, farming trends, and regional agricultural risks.

  • To improve AI algorithms and service offerings.

  • To analyze app and website usage for performance and feature development.

  • To send updates, newsletters, and promotional content.

  • To conduct surveys and gather user feedback.

  • To comply with legal obligations such as tax reporting and record-keeping.

2.2.3 Legal Basis

  • Contractual Necessity (Art. 6(1)(b) GDPR): To provide the services you signed up for.

  • Legal Obligations (Art. 6(1)(c) GDPR): Compliance with regulatory requirements.

3. Anonymization

Personal data is anonymized when used for statistical analysis or aggregated insights (e.g., pest patterns in a specific region) and cannot be linked back to individual users.
Personal identifiers (e.g., IP addresses) are anonymized after initial processing.
Location data is aggregated for regional pest trend reports.

4. Data Processing and Sharing

We do not sell your personal data. However, we may share it with:

  • Service providers (e.g., IT services, marketing, analytics, legal, financial, and tax advisors) bound by contractual confidentiality and security measures.

  • Government authorities, courts, and law enforcement agencies when required by law.

5. Data Transfers Outside the EU

If we transfer your personal data outside the EU/EEA (e.g., to third-party providers in the U.S.), we ensure compliance with GDPR through:

  • Standard Contractual Clauses (SCCs).

  • Adequacy Decisions by the European Commission.

6. Data Retention

We retain personal data only as long as necessary for the original purpose, or to:

  • Comply with legal obligations (e.g., statutory retention periods).

  • Protect our legitimate interests (e.g., for legal claims).

7. Security of Your Data

We implement technical and organizational measures to protect your data, including:

  • Encryption of sensitive information.

  • Regular security audits.

  • Restricted access on a need-to-know basis.

8. Consent and Withdrawal

Where required by law, we process data only after obtaining consent.
You may withdraw your consent at any time by emailing contact@greenda.ai.
Withdrawal does not affect processing carried out before consent was withdrawn.

9. Your Rights under GDPR

You have the right to:

  • Access your data.

  • Rectify inaccurate data.

  • Request erasure (“Right to be Forgotten”).

  • Request data portability.

  • Object to processing.

  • Restrict processing in certain cases.

  • Withdraw consent.

To exercise these rights, email contact@greenda.ai.
You may also file a complaint with the competent data protection authority.

10. Cookies

See our Cookie Policy for details on cookies and how to manage them.

11. Updates to This Policy

We may update this Privacy Policy periodically. The date of the latest revision will appear at the top. Previous versions can be requested at contact@greenda.ai.

12. Contact Us

GreendaAI™, by
TDK Management Services GmbH
Rosenheimer Str. 116A
81669 Munich, Germany
Email: contact@greenda.ai