Greenda press kit

Chadi is Co-Founder & CEO of Greenda, a Munich-based, TDK-backed agricultural intelligence start-up that helps European cooperatives & their smallholder farmers detect and predict crop pests and diseases. By combining AI, certified agronomists, and IoT field sensors, Greenda turns raw farm data into predictive agricultural intelligence. Chadi also heads the board of Leap2Peak, a non-profit empowering young social entrepreneurs.

Sabrina Pittroff is Chief Scientific Officer at GreendaAI, where she is building the company's scientific capability from the ground up. She holds a PhD in environmental microbiology and spent ten years screening microbial strains for commercial biocontrol products. At Greenda she leads the pest prediction work, using degree-day and thermal integral models to forecast when citrus pests reach actionable stages. She also directs the company's field learning strategy and translates it into features that help agronomists build better IPM protocols. What drew her to the work was the chance to provide farmers and agronomists with actionable learnings from their own field data, arming them with technologies that inspire high-impact changes that protect farmers, produce, and the environment.

Alex Savas is Commercial Director at Greenda, a Munich-based, TDK-backed agricultural intelligence start-up that helps European cooperatives & their smallholder farmers detect and predict crop pests and diseases. Originally from California, Alex brings 14 years of start-up experience across product growth, commercial leadership, and climate-focused markets. She began her career in San Francisco in product growth roles before moving to Berlin in 2018 to help scale Think-it GmbH as Chief Growth Officer, followed by four years in carbon removal. As a long-time permaculture enthusiast, she is excited to support Greenda's vision of building a more secure food system in the EU.